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Categories
Please find the list of contest categories with their description listed below in red and in numerical order.
Note: If you would like to download a PDF version of the entry book please click here.
1. Newspaper Marketing and Promotion
The intent of this award is to recognize those newspapers that take care in concept and design to promote their own newspaper or a service the newspaper provides. Eligible in this category are campaigns that promote your newspaper in one of three categories: readership, ad agencies and advertisers, and content promotion. Entries can include collateral materials such as advertising in other media. Submit a minimum of three different display ads or a series of at least three related but non-identical ads. Minimum size is 3 columns x 8 inches.
a. General Readership (including awareness ads, circulation-related contests and campaigns, carrier promotions and reader rewards programs)
b. Agencies and Advertisers (campaigns that promote the use of the newspapers by these groups)
c. Content Promotion (promoting print or online elements such as columns, blogs, photo galleries, and reader forums)
Digital copies of your entry are to be uploaded to the entry site in the acceptable file formats.
Circulation Classes:
- Daily Newspapers - Small Market (up to 24999)
- Daily Newspapers - Large Market (25000 and over)
- Community Newspapers - (up to 9999)
- Community Newspapers - (10000 and over)
Judging will be based on:
- Idea / Concept: uniqueness, overall strategy (25 points);
- Implementation: copywriting, design, cohesiveness (of elements), visual appeal, creativity (25 points);
- Results: impact, outcome (25 points);
- Total: 75 points.
2. Promotional Campaign
This category is for event-related campaigns and community events developed by newspapers to promote themselves or charities, local businesses, government or non-profit groups.
Submit full details of the program, newspaper coverage, media used, costs and a summary on the impact and effectiveness of the promotion. A 1-2 page explanatory letter summarizing the promotion may accompany the entry.
Digital copies of your entry are to be uploaded to the entry site in the acceptable file formats.
Circulation Classes:
- Daily Newspapers - Small Market (up to 24999)
- Daily Newspapers - Large Market (25000 and over)
- Community Newspapers - (up to 3999)
- Community Newspapers - (4000 to 24999)
- Community Newspapers - (25000 and over)
Judging will be based on:
Idea / Concept: uniqueness, overall strategy (25 points);
- Implementation: copywriting, design, cohesiveness (of elements), visual appeal, creativity (25 points);
- Results: impact, outcome (25 points);
- Total: 75 points.
3. Advertising - Print
Entries can be a single ad or a campaign for an advertising client. We are looking for creative use of advertising space especially suited to newspapers.
Digital copies of your entry are to be uploaded to the entry site in the acceptable file formats.
Circulation Classes:
- Daily Newspapers - Small Market (up to 24999)
- Daily Newspapers - Large Market (25000 and over)
- Community Newspapers - (up to 3999)
- Community Newspapers - (4000 to 24999)
- Community Newspapers - (25000 and over)
Judging will be based on:
- Idea / Concept: uniqueness, creativity (25 points);
- Implementation: copywriting, layout and design, visual appeal, effective usage of newspaper space (25 points);
- Results: impact, outcome (25 points);
- Total: 75 points.
4. Special Section
Special sections are separate or pull-out newspaper sections with four pages or more, containing both editorial and advertising content. They can be tabloid or broadsheet format.
This category requires a Hardcopy and a PDF edition of your entry.
Hardcopies - One copy of the publication
PDF Edition - One PDF of the cover of your publication. Digital files will ONLY be used in the winner's book.
Circulation Classes:
- Daily Newspapers - Small Market (up to 24999)
- Daily Newspapers - Large Market (25000 and over)
- Community Newspapers - (up to 3999)
- Community Newspapers - (4000 to 24999)
- Community Newspapers - (25000 and over)
Judging will be based on:
- Idea / Concept: uniqueness, creativity (10 points);
- Applicability: local relevance, local editorial content (10 points);
- Writing Quality (15 points);
- Implementation: strategy/approach, execution of theme, balance of editorial and advertising content (25 points);
- Design: typography, ad designs, page layout, use of graphic and photographic elements (20 points);
- Results: financial results, impact on readers (20 points);
- Total: 100 points.
5. Magazine
This category highlights publications with separate binding that are distributed either separately or within the newspaper. Magazine entries must include editorial content.
This category requires a Hardcopy and a PDF edition of your entry.
Hardcopies - One copy of the publication
PDF Edition - One PDF of the cover of your magazine. Digital files will ONLY be used in the winner's book.
Circulation Classes:
- Daily Newspapers - Small Market (up to 24999)
- Daily Newspapers - Large Market (25000 and over)
- Community Newspapers - (up to 3999)
- Community Newspapers - (4000 to 24999)
- Community Newspapers - (25000 and over)
Judging will be based on:
- Idea / Concept: uniqueness, creativity (10 points);
- Applicability: local relevance, local editorial content (10 points);
- Writing Quality (15 points);
- Implementation: strategy/approach, execution of theme, balance of editorial and advertising content (25 points);
- Design: typography, ad designs, page layout, use of graphic and photographic elements (20 points);
- Results: financial results, impact on readers (20 points);
- Total: 100 points.
6. Print Innovation
This category celebrates innovative printed materials for, or featuring, advertising clients. We are looking for non-newsprint printed products that were distributed to your readers beyond the standard flyer or tab-on. Special Sections and Magazines are not eligible for this category and must be entered into their appropriate category.
Digital copies of your entry are to be uploaded to the entry site in the acceptable file formats.
Circulation Classes:
- Daily Newspapers - Circulation Open
- Community Newspapers - Circulation Open
Judging will be based on:
- Idea / Concept: uniqueness, creativity (20 points);
- Implementation: strategy/approach, visual appeal, design of elements, copywriting (30 points);
- Effective use of print medium: e.g. maps, stickers, canvas prints, holiday cards (30 points);
- Results: financial results, impact, outcome (20 points);
- Total: 100 points.
7. Digital Innovation
Entries for this category should be innovative digital advertising features or cross-platform campaigns that make exceptional use of the strengths of the digital realm. We are looking for something featuring great design and clever writing that goes beyond the classic banner or skyscraper ad.
Digital copies of your entry are to be uploaded to the entry site in the acceptable file formats.
Circulation Classes:
- Daily Newspapers - Circulation Open
- Community Newspapers - Circulation Open
Judging will be based on:
- Idea / Concept: uniqueness, creativity (20 points);
- Implementation: strategy/approach, visual appeal, design of elements, copywriting (30 points);
- Effective use of technology and rich media: e.g. videos, social media, photo galleries, animation (30 points);
- Results: financial results, impact, outcome (20 points);
- Total: 100 points.
8. Young Reader Engagement Initiative
The intent of this award is to recognize initiatives by newspapers to engage young readers that go beyond the Newspapers in Education programs. We are looking for initiatives such as: marketing projects that have improved a newspaper brands relationship with the young, Public Service projects that garnered youth involvement, or other specialty projects aimed at capturing the attention of Younger Audiences.
The initiative will be judged based on its benefits to the stated audience and contributions the program has made to the newspaper business. This could be measured in terms of sustainability, revenue generation, circulation, readership growth or brand awareness.
"Young Readers" refers to those under age of 25.
Digital copies of your entry are to be uploaded to the entry site in the acceptable file formats.
Circulation Classes:
- Daily Newspapers - Circulation Open
- Community Newspapers - Circulation Open
Judging will be based on:
- Idea/Concept: Uniqueness, Creativity (25 points);
- Implementation: Strategy/Approach, design of elements, visual appeal, (30 points);
- Effective use of newspaper media: e.g. Maps, stickers, canvas prints, cards etc. (25 points);
- Results: Impact, benefits, outcome, response (20 points);
- Total: 100 points.
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